CATALOGUE DESCRIPTION This module describes an introductory course on essentials of Research methods in Bussiness studies. It provides concrete guidelines for designing and conducting quantitative and qualitative research as well as writing a business report or project. It also allows more emphasis on computer solutions with Stata 13.0.
AIMS & OBJECTIVES The main objective of the course is to help students get rid of the myth that research is ‘too scientific’ or ‘too abstract’ and unnecessary in business studies. It also teachs the language and approach of science and research how to write a valid and reliable report or project.